HUSTLE & HEART is for a ballplayer you probably know. The one who runs hard on a routine grounder, backs up the throw, stays ready between pitches, and picks up a teammate after a tough inning.
Sometimes that player gets the big hit, too. Sometimes their best work never shows up in the scorebook.
Either way, you notice.
That’s the spirit behind the HUSTLE & HEART Award Box from BULLPEN Originals: a new addition to the lineup with old-school tattoo style and a message that belongs on every diamond.
Because hustle and heart can show up anywhere on the field.
It Started with the Artwork
Before there was a tattoo pack, there was an idea for a box label.
We wanted to bring the feel of an old-school tattoo to BPO. Bold lettering. Roses. Baseball details. Artwork with some attitude and a name that could speak to ballplayers across positions.
HUSTLE & HEART brought those pieces together.
The kraft-colored box gives the black, red, and cream artwork its own look in the BULLPEN lineup. It’s the first of our Award Box designs to use that brown-paper box, and the combination gives this drop a personality of its own.
Then came the question: why keep all that style on the box?
From the Box to Game Day
That question led to the exclusive BPO temporary tattoo pack inside HUSTLE & HEART.
The pack carries BPO logos, mottos, and icons beyond the packaging. Players can wear a little of that BULLPEN attitude and bring #REPtheBOX into their game-day look.
It’s a natural extension of the idea that started the label: take something you believe in and give it a look you’re proud to wear.
Temporary ink. Lasting impact.
The tattoos are temporary, but the message behind the box reaches beyond one game. Keep competing. Stay in it with your teammates. Bring your effort with you, even when things aren’t going your way.
A Box for Every Position
Some BPO Award Boxes celebrate a particular role or moment on the field. With HUSTLE & HEART, we wanted a box built around traits that matter wherever a player lines up.
Baseball or softball. Infield or outfield. In the circle, on the mound, or behind the plate.
There’s room for hustle and heart in all of it.
Think about the player who runs out the last ground ball with the same effort as the first. Or the teammate who stays involved after a rough at-bat. Or the kid who’s still learning, still listening, and ready to try again.
Those moments deserve to be noticed.
For a parent or coach looking to recognize that effort, HUSTLE & HEART gives the message a name: we see what you’re bringing to this team.
Inside HUSTLE & HEART
The artwork sets the tone. Inside, the box brings together gear and ballpark snacks.
Alongside the exclusive temporary tattoo pack is a red cooling towel with the black BULLPEN Originals logo. The snack assortment draws from our Award Box favorites, including BPO shredded beef jerky, Big League Chew, SMACKIN’ sunflower seeds, and other treats.
It’s a mix made for the ballplayer who enjoys the little rituals around the game as much as the action between the lines: opening the box, checking out the gear, and finding a favorite snack.
For this drop, the tattoo pack gives them another way to make that BPO connection their own.
Bring the Hustle. Play with Heart.
HUSTLE & HEART joins our standard Award Box lineup at $29.99.
The box is built. The story behind it is simple: we wanted to create something with a bold look that celebrates the effort and attitude any ballplayer can bring.
You don’t need a particular position to rep it. You probably already know a player who comes to mind.
Who on your team brings the hustle and heart?
#REPtheBOX
