From 136 to 1:
How Cason O’Brien-Cook Became the Face of BULLPEN Originals in West Texas
This past summer, BULLPEN Originals kicked off our first-ever West Texas Brand Ambassador Contest, and it was nothing short of electric. 136 ballplayers across the region stepped up to #REPtheBox, rep their game, their team, and themselves—but in the end, one name rose to the top: Cason O’Brien-Cook.
Cason, now 11 years old, is a key player on the Lubbock Raiders-Soto 11U Majors team. But his talent isn’t just on the field—it’s in his hustle, his heart, and his leadership. Over the course of three rounds of competition, we narrowed the field from 136 players to 32, then to 12, and finally to the top 3. Cason clinched the crown, and the BULLPEN community couldn’t be more hyped.
Why He Won
Cason didn’t just rack up votes. He showed up with purpose.
From creative content in Round 1, to a standout Field Challenge performance, to rallying his supporters in the final vote—this kid delivered. His ambassador prize package was packed with BULLPEN Originals gear, but the real reward? Watching him live out the role in real-time.
“He’s a legit baller with the stats to back it up. But he’s also thoughtful, driven, and kind. He’s the kind of kid who makes you proud to be part of this community.”
Stats That Slap: Spring ’25
- .527 Batting Average
- .617 OBP
- 58 Hits / 55 RBI / 70 Runs
- 106 SB (98.15% success rate)
- .957 Fielding %
But it’s more than numbers. It’s the way he leads. The way he helps younger players. The way he repped BULLPEN in person at the Brownfield Appreciation Tournament this fall—answering questions, welcoming players, and even selling boxes like a pro.
Oh, and fun fact? Cason is featured on the packaging for our eye black. Yeah, that happened.
The “Notebook” Label: Designed by Cason
This design is fire! Cason O’Brien-Cook designed this Custom Player Box Notebook label for the hype squad, the stat scribblers, the fence-leaners, and the players who live and breathe the game. It debuted with his Lubbock Raiders squad at the MAVS 12U Wood Bat Tournament (yep, they played up an age division and still took home 2nd place).
“They were a great way to end our season.”
“Everyone was trading and talking.”
“The vibes were unmatched.”
Why It Matters
Cason represents everything we stand for at BULLPEN Originals: community, passion, and love for the game. He’s not just a player—he’s a leader, a teammate, and now, part of the BULLPEN story.
This was just Year 1 of the Brand Ambassador Program. And if this is how it started? You better believe Year 2 is about to level up.
Let’s go, Cason. Let’s go, West Texas.
Think your player has what it takes to rep the box next season?
Our 2026 Brand Ambassador search kicks off this summer. Stay tuned—and keep repping.
#REPtheBox #BullpenOriginals #WTBAC #PlayerOnDeck #CustomPlayerBox
